Privacy Notice
Version 1, dated 25 March 2026
This Privacy Notice sets out the data protection and privacy practices of DEEPCRAFT LTD, a private limited company incorporated under the laws of England and Wales, with its registered office at 48 Queen Anne Street, London, United Kingdom, W1G 9JJ and Company Registration Number 15914864 (referred to herein as the “Company”, “We”, “Us”, or “Our”). The Company delivers its Services (the “Services”) via its Website at https://www.neuralpix.ai/ (the “Website”). This Privacy Notice applies to all individuals and organisations accessing or using the Website and Services (referred to herein as the “Customer”, “You”, or “Your”), wherever they are located. It forms an integral part of the Company's General Terms and Conditions.
Contact details
Should You have any queries, comments, or concerns about this Privacy Notice, please contact Us using the details below:
Address: 48 Queen Anne Street, London, United Kingdom, W1G 9JJ
Email: info@neuralpix.ai
Scope of application and definitions
This Privacy Notice explains Our approach to processing personal data in circumstances where We act as the data controller.
Personal Data
Personal Data refers to any information that identifies, or is reasonably capable of identifying, a living individual, whether directly or indirectly. This includes, by way of example, names, contact information, and financial details.
Data Controller
Data Controller means a person or entity that determines the purposes for which and the manner in which personal data is processed. Where You supply information to create an account with Us, We act as the data controller in respect of that information.
This Privacy Notice does not extend to situations where Our Customers or other third parties are processing personal data for their own independent purposes. In such cases, the relevant Customer or third party is the data controller and We act only as a data processor, handling the data in accordance with their instructions or as required by applicable law.
This Notice also does not govern the data practices of third-party applications accessed via Our Services or linked to from Our Website. We recommend that You read the privacy policies of any such third parties before engaging with their services.
Your rights
We acknowledge and uphold the following rights available to individuals under applicable data protection law:
- The right to be informed about the personal data We hold about You and how it is used.
- The right to access, rectify, or request erasure of Your personal data.
- The right to obtain a portable copy of Your personal data in a structured, machine-readable format.
- The right to manage Your preferences in relation to marketing and promotional communications.
Where possible, We make self-service tools available to help You exercise these rights quickly and conveniently.
Where such tools are not available, We will handle requests manually and will aim to respond without undue delay. If We need further information to process Your request, We will contact You by email, or through the same channel You used to reach Us.
If We are unable to comply with a request — whether for legal, regulatory, or other legitimate reasons — We will notify You and explain why. Where relevant, We will also advise You of any rights of appeal and how to submit a complaint to the applicable supervisory authority, which in the United Kingdom is the Information Commissioner's Office (ICO).
Personal data we collect
Information You provide directly
We collect personal data directly from individuals at the point of account registration, during use of Our Services, or when You contact Us. This may include Your name, email address, telephone number, postal address, and payment details, among other information.
Information collected automatically
When You access Our Website, use Our Services, communicate with Us, or engage with Our emails or advertisements, certain technical and usage data is collected automatically. This may include Your device identifier, IP address, browsing patterns, and other information about Your interactions with the Website.
Information from external sources
We may supplement the information We hold with personal data obtained from third-party sources, including public records, social media platforms, and data partners that share such information in accordance with applicable law.
Information We derive
As part of Our ongoing work to develop and improve Our Services, We generate insights and inferences about users through the use of data analytics and artificial intelligence.
Notice on data collection
In accordance with Our obligations under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, We notify You that the following categories of personal data may be collected when You use Our Website and Services:
- Your full name
- Your date of birth
- Your place of birth
- Your time of birth
- Your sex
- Your email address
- Your account password
- Your IP address
- Your device information ¹
- Your location data ²
- Query history ³
- Billing details ⁴
- Payment method ⁵
- User behaviour data ⁶
Purposes for which personal data may be used
- Creating and administering Your account.
- Personalising the Services delivered to You. ⁷
- Tailoring the Website to Your preferences.
- Developing and improving Our Services and Website. ⁸
- Processing purchase requests and completing transactions.
- Providing customer support.
- Measuring and analysing Website traffic and user engagement.
- Detecting and preventing fraud, DNS abuse, and other unlawful conduct.
Where We wish to collect additional personal data for purposes not described above, We will notify You individually by email prior to doing so, setting out what data will be collected and why. You will be provided with the opportunity to opt out before any such collection takes place.
Notes
¹ Including browser type, device category, and operating system — collected primarily for analytics and to optimise Your experience.
² Location data may be used to personalise Services and surface more relevant content.
³ Records of queries You submit, retained for the purpose of delivering personalised responses and facilitating follow-up interactions.
⁴ Payment processing data gathered in connection with purchases made on the platform.
⁵ Details of Your chosen payment method and associated transaction data, which will ordinarily be held by authorised third-party payment service providers based in the UK and/or European Economic Area.
⁶ Data describing how You interact with the Website, including pages visited, session duration, and user actions — collected to improve the quality of Our Services.
⁷ Because We provide access to AI-powered tools designed to deliver personalised entertainment content, the nature of the service requires the system to draw on certain personal data in order to tailor its outputs to You.
⁸ In order to enhance and expand Our Services on an ongoing basis, We collect limited personal data for internal use only, to identify usage trends and adapt Our platform accordingly.
No sale of personal data
We do not sell, rent, lease, or otherwise transfer Your personal data to third parties for monetary compensation or any other form of consideration.
Disclosures to third parties
- With service providers (processors): We work with third parties who assist Us in running Our operations and delivering Our Services. These may include providers of security services, payment processing, customer support platforms, feedback tools, data analytics, and general business support.
- With business partners: Particularly those involved in the delivery of specific Services, such as email infrastructure or payment handling.
- For legal and protective purposes: Where required by law or in response to a valid request from a public authority (including law enforcement), or where necessary to protect Our legal rights, safeguard individuals, prevent harm, or uphold Our policies and agreements.
- In connection with corporate transactions: In the event of a merger, acquisition, restructuring, or sale of assets, personal data may be transferred to the relevant counterparty or successor entity as part of that transaction.
Identifiers
Use of identifiers
We deploy both optional and mandatory identifiers:
Optional identifiers are used to enhance customer support, improve Website performance, and facilitate advertising features.
Mandatory identifiers underpin core functionality, including account management, user authentication, service continuity, security operations, and other essential aspects of the Website and Services.
“Do Not Track” and preference signals
Certain browsers offer a “Do Not Track” function. As there is currently no universally agreed or legally prescribed technical standard for this feature, We do not alter Our data collection practices in response to such signals. We do, however, recognise and act upon universal opt-out mechanisms such as the Global Privacy Control where required to do so under applicable law.
Data storage
Personal data is stored on Our own systems and with trusted third-party infrastructure providers, including Amazon Web Services. All storage arrangements are subject to appropriate contractual and security safeguards.
International data transfers
Personal data will ordinarily be stored and processed within the United Kingdom. There may be occasions where We transfer data to third-party providers situated outside the UK. In such circumstances, We will take all steps necessary to ensure that adequate protections are in place, consistent with the requirements of the UK GDPR and any applicable adequacy decisions or transfer mechanisms approved by the Secretary of State or the ICO.
Data retention
We retain personal data for as long as is necessary to fulfil the purposes for which it was collected, including for the duration of Your use of Our Services and while Your account remains active. Certain data will also be retained for as long as required by applicable law, including obligations under anti-money laundering (AML) and counter-terrorist financing (CTF) legislation. We will additionally retain data as necessary to respond to legitimate claims — whether from You or third parties — including in the context of legal proceedings.
Security
We take a risk-based approach to securing personal data, including the deployment of appropriate technical and organisational measures and relevant staff training. We also require Our service providers, partners, and other third parties to maintain comparable security standards. Where personal data is transferred outside the United Kingdom, We put in place appropriate contractual arrangements and take all reasonable steps to ensure that Your data continues to be protected to the required standard.
Data relating to minors
We do not knowingly collect personal data from individuals under the age of 18 without the consent of a parent or legal guardian. If You believe that We may have inadvertently collected data from a minor without the necessary consent, please contact Us at support@neuralpix.ai as soon as possible.
Legal basis for processing
We process personal data on a number of legal grounds, depending on the circumstances. These include Your instructions or consent, the performance of a contract to which You are party, compliance with a legal obligation, Our legitimate interests, or other applicable grounds under the UK GDPR and the Data Protection Act 2018. The specific basis applicable to any given processing activity will depend on the Services You use, the nature of the data, and Your location. If You have questions about the legal basis on which Your data is processed, please contact Us at support@neuralpix.ai.
Non-discrimination
We will not subject You to any form of discriminatory treatment as a result of Your exercising any of Your rights under applicable data protection law.
No financial incentives
We do not offer financial incentives or any other form of benefit in exchange for the provision of personal data.
Amendments to this notice
We may revise this Privacy Notice periodically. Updates will be published on Our Website or communicated to Customers directly. Any revisions will also apply to personal data collected prior to the change, provided that such amendments do not reduce the rights of the individuals whose data is affected.
Contact
For any questions or concerns about this Privacy Notice or how We handle Your personal data, please contact Us at support@neuralpix.ai. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).
We will endeavour to respond to all enquiries within 30 days of receipt.
