General Terms and Conditions
Version 1
These General Terms and Conditions (the “GTCs”) set out the terms on which https://www.neuralpix.ai/ (the “Website”) is made available to users. The Website is operated by DEEPCRAFT LTD, a private limited company incorporated under the laws of England and Wales, with its registered office at 48 Queen Anne Street, London, United Kingdom, W1G 9JJ, and Company Registration Number 15914864 (referred to herein as the “Company”, “We”, “Us”, or “Our”). These GTCs also govern access to and use of the Services offered through the Website by any individual or organisation accessing them (referred to herein as the “Customer”, “You”, or “Your”).
Please take note of the following
These GTCs operate alongside the Company's Privacy Notice, Cookies Policy, and any other applicable policies published on the Website from time to time. Each of those policies is incorporated into and forms part of these GTCs.
Accessing or using the Website or Services constitutes Your confirmation that You have read, understood, and accepted these GTCs in full.
We reserve the right to revise these GTCs at any time at Our sole discretion. Should any revisions be made, You will be informed by email and provided with a copy of the updated version clearly indicating the changes. You will then have 15 calendar days to raise an objection. If no objection is received within that timeframe, Your continued use of the Website or Services will be taken as acceptance of the revised GTCs.
Where the context permits, any reference to the singular includes the plural and vice versa, and references to any one gender include all genders.
References to the “Company” and the “Customer” include their respective successors in title and permitted transferees.
We strongly encourage You to read these GTCs carefully and in their entirety before making use of Our Website or Services.
Subject matter
These GTCs establish the framework governing the Customer’s access to and use of the Company’s account and Services, and regulate how those Services are made available.
The Company will use all commercially reasonable endeavours to maintain Customer access to the Website and to enable Customers to use its AI-powered entertainment Services. Those Services enable Customers to generate digital images from submitted prompts and to access pre-generated images held within the Company’s image library.
Important notice
The Services are made available exclusively for entertainment purposes. Any use of the Website or Services for any purpose other than entertainment is strictly prohibited. The Company expressly disclaims all responsibility for any losses, costs, or damages arising from such unauthorised use. The Company further draws Your attention to the fact that any such use will constitute a material breach of these GTCs, may result in the immediate termination of Your access without refund, and may lead to Your permanent removal from the platform.
Eligibility
The Company reserves the right to deny or withdraw access to the Website and Services to any person or entity that falls within any of the following categories:
- Persons or organisations that are subject to financial sanctions or trade restrictions imposed by the United Kingdom, the European Union, or the United States of America.
- Persons or organisations whose access is prohibited under UK, EU, or US export control legislation.
- Persons resident in, or entities incorporated or controlled from, jurisdictions that are subject to sanctions or embargo measures imposed by the UK, EU, or US.
- Persons who have not yet attained the age of 18 years.
- Persons who lack the legal capacity to enter into binding agreements.
- Persons who have been convicted of any criminal offence constituting a felony.
- Persons engaged in conduct that is unlawful under applicable law.
- Persons or entities subject to an injunction or other prohibition made by a court or competent authority.
The Company does not carry out eligibility checks prior to granting access. It is therefore the Customer’s personal responsibility to confirm that they satisfy the eligibility requirements set out above. If an ineligible person or entity obtains access to the Website or Services, this will be treated as a material breach of these GTCs and may result in immediate termination of the arrangement without refund and permanent exclusion from the platform.
Account registration procedure
Access to the Company’s Services requires the Customer to hold a registered account with the Company.
To register, the Customer must complete the registration form by supplying a valid email address and a password satisfying the Company’s security criteria. On submission, a verification code will be sent to the registered email address. Once verified, the account will be activated without further action being required.
Account use rules
In using their account and the Company’s Website and Services, the Customer agrees to observe the following obligations at all times:
Compliance with Applicable Law
The Customer’s account must be used exclusively for lawful purposes. Activities that are unlawful, including those involving criminal conduct, infringement of intellectual property rights, breach of privacy, or the creation or dissemination of defamatory, obscene, or otherwise prohibited content, are not permitted.
No Interference or Harm
The Customer must not engage in conduct that disrupts, degrades, or adversely affects the Website or Services, or that causes harm to the Company, other users, third-party service providers, or any other persons.
No Sharing of Credentials
The Customer may not permit any third party to access or use their account without the Company’s prior written consent.
Accuracy of Registration Details
The Customer is responsible for ensuring that all information provided at registration is and remains accurate and up to date. Changes must be notified promptly.
Loss of Eligibility
If the Customer ceases to meet the eligibility requirements at any time, they must notify the Company immediately and suspend their use of the Services pending further guidance.
No Reputational Harm
The Customer must not use their account in any manner that could reasonably damage or undermine the standing or reputation of the Company.
Third-Party Personal Data
The Customer is not permitted to process or use another individual’s personal data in connection with the Services without that individual’s explicit written consent.
No Reverse Engineering or Tampering
The Customer is prohibited from decompiling, disassembling, reverse-engineering, or otherwise attempting to derive the underlying source code of any technology or software forming part of the Website or Services. Any attempt to sublicense, sell, or transfer such technology is equally prohibited.
A breach of any rule in this section will constitute a material breach of these GTCs and may lead to immediate termination without refund and permanent exclusion from the platform.
Where the Company has reasonable grounds to suspect such a breach, it may at its discretion:
- terminate the arrangement immediately, with a refund; or
- temporarily suspend the Customer’s account and request satisfactory evidence that no breach has occurred.
If adequate evidence is not provided within a reasonable period, the Company reserves the right to terminate these GTCs with a refund.
Services and their delivery
The Company provides Customers with access to an AI-powered platform that may include, among other things:
- AI-driven image generation
- Automated assistance with prompt refinement
- AI-based object and image editing tools
The Company reserves the right to alter, withdraw, or discontinue any element of the Services at its sole discretion. Where any such change materially deprives the Customer of something they had a legitimate expectation of receiving, an appropriate refund will be considered.
Content accessible via the Website is produced using machine learning models selected by the Company. Such content is made available to the Company under licence from the relevant rights holders and may not be altered or adapted by third parties. All associated intellectual property rights are retained by the original owner.
The Company grants each Customer a non-exclusive, non-transferable licence, valid worldwide and for an unlimited duration, to use, reproduce, and — unless otherwise indicated — adapt content created by that Customer through the Services, subject to the terms of the applicable licence.
The Customer grants the Company a worldwide, royalty-free, irrevocable, perpetual, and non-exclusive licence to use the Customer’s content, name, and associated rights (including intellectual property, publicity, and privacy rights) for the Company’s internal operations and promotional activities. By granting this licence, the Customer confirms that they hold all rights necessary to do so.
Customers are expected to provide clear and specific prompts when using AI-powered features. Given the inherently unpredictable nature of AI-generated output, the Company accepts no liability for any mismatch between the Customer’s expectations and the content produced.
The Customer assumes full responsibility for all activity carried out through their account. The Company shall not be held responsible for any content submitted or transmitted by the Customer or any third party, including content that is inaccurate, defamatory, infringes third-party rights, or is otherwise objectionable.
The Company will take all commercially reasonable steps to keep the Website available and functioning properly. Nonetheless, the Company does not guarantee continuous or error-free availability, and shall not be liable for interruptions caused by hardware or software failures, unauthorised access, or disruptions attributable to third-party providers. Such events will not be treated as breaches of these GTCs.
The Company may suspend the Website temporarily for the purposes of maintenance, upgrades, or technical servicing. Customers will be informed of planned downtime in advance, either by a notice on the Website or by email to the registered address.
The Customer consents to the Company collecting, retaining, and disclosing account registration data, submitted prompts, and generated content where required by law or where the Company reasonably considers it necessary for any of the following purposes:
- Compliance with legal or regulatory obligations
- Enforcement of these GTCs
- Responding to third-party intellectual property or other claims
- Participating in legal proceedings involving the Customer or other relevant parties
The Customer acknowledges that operating the Website and delivering the Services may involve the transmission of data across networks and may require adaptations to meet the technical requirements of those networks or connected devices.
Pricing and payment
By accessing the Website and using the Services, the Customer agrees that all charges and financial obligations arising under these GTCs will be denominated and payable in Euro (EUR).
The price for each Service will be as displayed on the Website at the time of purchase.
Please note the following
The Company reserves the right to revise the pricing of any Service at any time and without prior notice. Current prices will always be displayed on the Website.
Any taxes, duties, commissions, currency conversion charges, or other transaction-related costs are the sole responsibility of the Customer and are not incorporated into the advertised Service price. The amount displayed on the Website and the total amount debited from the Customer may therefore differ.
Refunds
Where the conditions described in these GTCs apply, or where refunds are otherwise required under applicable law, the Customer may be entitled to receive a full or partial refund depending on the circumstances.
Transaction fees, duties, commissions, currency conversion charges, and any other ancillary costs are not refundable and remain the Customer's responsibility in all circumstances. The Company reserves the right to deduct such amounts from any refund that becomes payable.
Intellectual property rights
The Website and Services contain materials — including software, written content, graphics, imagery, and instructional resources — which are either owned by the Company or made available to it under licence. These materials are protected by intellectual property law across multiple jurisdictions, and any unauthorised use may constitute copyright infringement, trade mark infringement, or violation of other applicable legal protections.
The Company holds copyright in the selection, compilation, and presentation of content on the Website. Access to the Website confers no rights in such content. Any reproduction, adaptation, distribution, sublicensing, or commercial exploitation of that content is prohibited without the Company’s prior written consent. The removal of any proprietary notices or copyright markings, and the publication of content on other websites or within networked environments, is equally prohibited.
A breach of these provisions will result in automatic revocation of the Customer’s right to access the relevant content, and the Customer will be required to delete all copies in their possession or control without delay.
All trade marks, trade names, and logos appearing on the Website or within the Services — whether registered or unregistered — are the exclusive property of the Company (“Company Trade Marks”). Any third-party marks that may appear are the property of their respective owners (“Third-Party Trade Marks”). No right or licence to use any such marks is conferred absent the Company’s express prior written authorisation. Any goodwill arising from use of the Company’s Trade Marks shall accrue solely to the Company.
The Website and Services are protected by trade dress rights and unfair competition laws. No content may be reproduced, copied, or imitated without specific written authorisation obtained in advance for each intended use.
Third-party material
The Company does not accept liability for any third-party content or user-generated material that appears on or through the Website or Services, including any errors, omissions, or losses arising from reliance upon it.
Whilst the Company does not actively pre-screen third-party content, the Company and its authorised representatives retain the right to review, restrict, remove, or block any content accessible through the Website or Services that violates these GTCs or is otherwise considered objectionable.
Customers are solely responsible for assessing and bearing the risks associated with third-party content, including its accuracy, completeness, or suitability for any specific purpose.
Third-party providers
The Company has no control over services and technical solutions supplied by third-party providers. The Customer therefore agrees to release the Company from any liability for losses or damages resulting from disruptions, failures, or interruptions caused by a third-party provider’s failure to meet its obligations to the Company, to the full extent permitted by law.
The Company reserves the exclusive right, at its sole discretion, to suspend, alter, or terminate any arrangement with a third-party provider where that provider is found to be in breach of the Company’s agreements or policies, or where the provider poses reputational or operational risk to the Company. The Company retains sole authority to make that determination.
Third-party content
Because third-party content is not generated by the Company and is not subject to pre-vetting, the Company has no control over it. The Customer accordingly releases the Company from all liability in connection with third-party content, including any errors, omissions, or losses arising from its use, to the fullest extent permitted by law.
The Company reserves the right at its discretion to remove, restrict, or disable access to any third-party content found to be in breach of these GTCs, with the Company retaining final authority over such determinations.
Cybersecurity
Both parties are committed to maintaining appropriate cybersecurity practices and agree to take all commercially reasonable precautions to guard against data breaches, unauthorised access, data corruption, malware, insider threats, and other security incidents.
The Customer is responsible for keeping their login credentials strictly confidential and for taking reasonable steps to prevent unauthorised third-party access to their account. The Customer accepts full responsibility for all activity conducted through their account.
If the Customer loses control of their account, they must notify the Company as soon as reasonably practicable. Failure to provide timely notice will release the Company from liability for any losses or damage that result.
Where the Company has reasonable grounds to believe the Customer has lost control of their account, it may suspend the account and seek clarification. The account will remain suspended until the matter is resolved to the Company’s satisfaction.
If the Customer fails to respond within a reasonable period, the Company may at its discretion terminate these GTCs without issuing a refund.
Both parties additionally agree to use all commercially reasonable efforts to protect each other’s systems from threats including ransomware, phishing, denial-of-service attacks, man-in-the-middle attacks, SQL injection, credential stuffing, and insider threats.
Copyright complaints
Submitting an infringement notice
Please send written notice to support@neuralpix.ai with the subject line “Takedown Request”. Your notice should include:
- A physical or electronic signature from the rights holder or a duly authorised representative.
- A clear description of the copyrighted work or other intellectual property alleged to have been infringed.
- The specific URL or precise location of the allegedly infringing material on the platform.
- Your contact details, including full name, postal address, telephone number, and email address.
- A statement confirming your good-faith belief that the use of the material has not been authorised by the rights holder, their agent, or by law.
- A declaration that the information in your notice is accurate and that you are the rights holder or are authorised to act on their behalf.
Submitting a counter-notice
If You believe that content was removed or restricted in error, or that You hold a valid legal entitlement to use it, You may submit a counter-notice including:
- Your physical or electronic signature.
- Details of the material removed or restricted, including where it previously appeared.
- A good-faith statement that you consider the removal or restriction to be the result of a mistake or misidentification.
- Your full name, postal address, telephone number, email address, and a statement consenting to the jurisdiction of the courts of England and Wales and to acceptance of service of process from the original complainant.
Upon receipt of a valid counter-notice, the Company will inform the original complainant. If no legal proceedings are commenced within 10 to 14 business days, the Company may, in its discretion, reinstate the removed content.
Indemnity and release
You agree to indemnify, defend, and hold harmless the Company, its group companies, and each of their respective officers, directors, employees, and agents against all claims, losses, liabilities, damages, and associated costs (including reasonable legal fees) arising from or connected with Your breach of these GTCs, applicable law, or the rights of any third party. This obligation applies to the fullest extent permitted by law.
Warranty disclaimer
The Website, Services, and all associated content are made available on an “as is” and “as available” basis with no warranties, representations, or guarantees of any kind, whether express, implied, or statutory. This includes, without limitation, any implied warranties as to satisfactory quality, fitness for purpose, non-infringement, continuous availability, or error-free operation. All such warranties are excluded to the fullest extent permitted by applicable law.
In particular, the Company does not warrant that:
- the Services will meet Your individual requirements;
- the Services will be available without interruption or be free from faults;
- any outputs or results obtained will be accurate, reliable, or fit for Your intended purpose; or
- the quality of any content or information obtained via the Services will align with Your expectations.
The Website and Services may contain errors, inaccuracies, or omissions. The Company accepts no liability for such matters and reserves the right to amend or correct the Website and Services at any time without notice.
The Services are provided for entertainment purposes only and do not amount to or substitute for legal, medical, financial, psychological, or any other professional advice. If You need expert guidance, please seek it from an appropriately qualified professional.
The Company does not conduct identity or background checks on users and makes no guarantees regarding their conduct, identity, or intentions. The Company nonetheless reserves the right to perform background checks using publicly available sources at its sole discretion.
You assume full responsibility for Your interactions with other users. The Company does not monitor or control communications between users and accepts no liability for misuse of the Services, including harassment, deception, or abusive behaviour. Any such conduct should be reported to the Company immediately.
Limitation of liability
The Services, Website, and content are provided on an “as is” and “as available” basis without warranties of any kind, save where such warranties cannot be excluded by law. All other warranties, including as to satisfactory quality, fitness for a particular purpose, and accuracy, are disclaimed to the maximum extent permitted.
The Company does not warrant that:
- the Services will fulfil Your particular needs;
- access will be continuous, timely, secure, or uninterrupted;
- any results will be accurate or suited to Your purposes; or
- any technical faults will be remedied within a specified timeframe.
Use of the Services is entirely at Your own risk. The Company accepts no liability for errors in content and reserves the right to make changes to the Services at any time without notice.
If professional advice of any kind is required — including legal, medical, financial, or psychological — You should consult a qualified specialist. The Services are intended solely for informational and entertainment purposes and are not a substitute for professional consultation.
Assignment
Neither the Company nor the Customer may assign, transfer, or otherwise deal with any of their rights or obligations under these GTCs without the other party’s prior written consent, except where required by the nature of the obligation or by applicable law.
Force majeure
Neither party shall be liable for any failure or delay in meeting their obligations under these GTCs to the extent that such failure or delay is attributable to circumstances outside their reasonable control. These include, without limitation, natural disasters, governmental action, legal restrictions, civil disorder, fraud by third parties, acts of war or terrorism, fire, flooding, communications or technical failures, disruption to payment systems, or any other event beyond the affected party’s reasonable control.
The affected party must give notice to the other party as soon as reasonably possible following the onset of the force majeure event.
If the force majeure event continues for more than 90 business days, the unaffected party shall be entitled to terminate these GTCs by written notice to the affected party.
The affected party shall be entitled to a commensurate extension of time to fulfil their obligations, not exceeding 60 business days.
Evidence of the force majeure event, such as a certificate or other documentation, shall be provided by the affected party upon request and within a reasonable timeframe.
Applicable law and jurisdiction
By accessing and using the Website and Services, You agree that these GTCs and any dispute or claim arising out of or in connection with them or their subject matter (whether contractual or non-contractual, including disputes as to their validity, interpretation, breach, or termination) shall be governed by and construed in accordance with the law of England and Wales. The parties irrevocably submit to the exclusive jurisdiction of the courts of England and Wales.
Severability
Should any provision of these GTCs be held by a court of competent jurisdiction to be invalid, unlawful, or unenforceable, it shall be amended to the minimum extent necessary to render it valid and enforceable. All remaining provisions shall remain in full force and effect.
Termination
By using the Website and Services, You acknowledge that the Company may terminate the arrangement with You, without issuing a refund, in the event of any material breach of these GTCs or any published Company policy. The Company has sole discretion to determine what constitutes a material breach, except where these GTCs provide otherwise. Termination takes effect no later than three calendar days after the Customer has received and acknowledged the termination notice sent by email.
The Company may also terminate the relationship, without refund, if it reasonably concludes that the Customer’s conduct presents a risk to the Company’s reputation. In such cases the same three-day notice period will apply.
The closure of a Customer’s account by the Customer will be treated as a termination of the commercial relationship but will not give rise to any entitlement to a refund.
Termination by either party does not extinguish any accrued financial obligations or liability for losses, costs, or expenses incurred prior to the date of termination.